Mr. Moritz is Editorial Director @ Saatchi & Saatchi LA where he creates innovative brand stories for the Toyota Motor Company.
HBO & AOL walk into a bar and decide to start an online comedy network. Mr. Moritz is tapped to run the venture as Executive Producer @ HBO New Media. In the role he: Manages a 30+ member staff; establishes voice and brand guidelines; oversees editorial and production processes; produces original video programming; develops blog content; campaigns; and builds user communities. Hilarity ensues. Really. Here’s one of the project’s virulently viral videos that the people who brought you The Sopranos, Entourage and Angels in America may, or may not, want you to know they paid for…
Sophistication. Erudition. An undeniably alluring scent. These are just a few of the essential qualities successful tenure as West Coast Editor @ GQ Magazine. His frequent missives from Hollywood found him covering pop-culture, entertainment, style, technology and epicurean trends for the million+ circulation men’s publication.
Why not take a minute to read Mr. Moritz’ hard-hitting, undercover report (and embarrassingly hypochondriacal account) of his submission to the mother of all physical exams at the world-renowned Mayo Clinic?
The good news: You’re one of Hollywood’s most prolific production companies with over $5 billion in worldwide grosses and a roster of franchise hits that dominate the 18-to-35-year-old market (Fast & Furious series, 21 Jump Street, xXx, Prison Break, etc.). Now all you need is a digital strategy to match the momentum. Enter Mr. Moritz who, as VP of Digital Development and Programming @ Original Film, is helping expand the successful youth/urban/action lifestyle brand into the multi-platform, digital space.
When Sony wanted to attract 18-to-35 year-old guys for a relaunch/re-brand of their Crackle.com video portal, Mr. Moritz was brought on-board as a consultant to craft the overall digital programming strategy and develop a curator-focused content model targeting Dudebro eyeballs.
Got a brand relaunch in need of an ambitious content strategy and editorial execution? The nation’s leading online provider of local search services did. As Editor-in-Chief @ Citysearch.com, Mr. Moritz managed a national team of 20+ city editors and freelance contributors; launched a community-curated network; helped lead social, mobile and marketing initiatives company-wide; and oversaw SEO content optimization.
As part of a year-long overhaul and re-launch of the entire site in 2009, Mr.Moritz re-envisioned Citysearch’s editorial strategy with a focus on editorially-curated, user-generated content. He was also responsible for overseeing the strategic and editorial efforts behind Citysearch’s first-ever forays into social media – including highly successful Twitter and Facebook campaigns.
Consulting for Disney Interactive Labs, Mr. Moritz provided editorial direction and content development for the recent complete overhaul of the flagship disney.com portal.
You say: “Develop strategic initiatives designed to bridge between broadcast and online programming”. As Senior Interactive Producer @ MTV Interactive, Mr. Moritz knows how to make online content that plays well with on-air (and vice-versa). Working with the channel’s on-air producers, he was responsible for introducing breakthrough daily interactive segments to the TRL-precursor, MTV Live featuring Carson Daly. Yes, THE Carson Daly. Pretty fancy, no?
As a journalist, Mr. Moritz feature writing has appeared in The New York Times, GQ, Rolling Stone, Elle, New York, Fortune, Popular Mechanics, Men’s Health, Gourmet, Spin, InStyle, W, House & Garden, Allure, Real Simple, Best Life, Blueprint, Blender, Cosmopolitan and Glamour. He has covered topics ranging from Hollywood Assistants and Therapy Dogs to Persian Ice Cream, Underwater Chainsawing, Olfactory Seduction and the actress Salma Hayek who was quoted telling him: “I’m not sitting here to be friends with you. Is this my first choice for spending a Saturday? No! No! No! I think it’s distasteful.”
Now that you’ve had a chance to learn a bit about the “Professional” side of Mr. Moritz, bet you’re starting to wonder who the man behind the “Mr.” mask is? You’re not alone. You’re also in luck.
1. What is it like to be a living ukulele legend? Well, it’s pretty much as mind-blowing as you’d expect.
As co-founder of the seminal NYC’s speed-uke ensemble, Uke Til U Puke, Mr. Moritz has enjoyed more than his fair share of critical accolades, heartfelt homages and groupie affections. With the release of their 1992 debut EP, “Pure Speed, Pure Ukulele”, UTUP set the stage for the today’s pop-rock ukulele renaissance. Their subsequent break-up and deification in the motion picture documentary, Rock That Uke, further cemented their reputation as the Godfather’s of the current hipster-happy ukulele scene.
2. Who is “The Flowerbomber”?
Possibly Mr. Moritz’ seed bomb-throwing, guerrilla gardening alter-ego, though he is not saying for sure.
3. What kind of parents let their 11-year-old child star in a movie trailer about a woman with talking private parts? Why, Mr. Moritz’, of course.