Strategic Creative. Creative Strategist. Digital Swiss Army Knife. Purveyor of Superb Content-Fueled Brand Experiences.
Who is Mr. Moritz?*
Glad you asked, Mr. Moritz (born Robert Andrew Moritz) is a Creative/Editorial/Digital Director who helps global brands be 137% more interesting. From HBO to MTV, Disney to Sony, GQ to The New York Times, Saatchi & Saatchi to Toyota and more, he has overseen creative campaigns, editorial publishing, branded content, native advertising and social newsroom initiatives in New York, Los Angeles and, now, Auckland, New Zealand.
A brief summary of Mr. Moritz’ sui generis creative career
Lured to Auckland, New Zealand, to help startup a data-driven digital agency, Mr. Moritz becomes Executive Creative Director (and Board Member) @ krunch.co. Over 8 years of exponential agency growth, he led the creative transformation for high-profile clients including Hyundai, Honda, BNZ, Bayleys, Canon, Fisher Funds, CISCO, La-Z-Boy, Renault...
When the world’s largest automaker launches a new brand positioning (“Let’s Go Places!”), Mr. Moritz is asked to join Saatchi & Saatchi Los Angeles as Editorial Creative Director leading social and digital brand content for Toyota North America.
INNOCEAN USA wants to reimagine the way digital stories are told. As Editorial Creative Director, Mr. Moritz founds the agency’s Storylab: An innovative creative collective, social newsroom and production unit servicing Hyundai USA and other clients.
HBO (USA) decides to start an online comedy network. Mr. Moritz is tapped to run the venture as Executive Producer @ HBO New Media. Managing 30+ staff he crafts the brand story; guides video production and oversees all editorial content. Hilarity ensues.
Sophistication. Erudition. An undeniably alluring scent. Just some of the qualities that fueled Mr. Moritz’ successful tenure as West Coast Editor @ GQ Magazine (USA) where he covered pop-culture, tech and the good life for the million+ circulation pub.
Keep ‘em coming?
Chief Strategy Officer says: “Develop strategic initiatives designed to bridge the gap between broadcast and online programming”. As Senior Producer @ MTV Interactive, Mr. Moritz replies: “Here’s how to make online content that plays well with on-air (and vice-versa)”.
Disney Interactive’s Innovations Division performs a comprehensive overhaul of the flagship disney.com. Mr. Moritz leads editorial direction and content development for the project. Mother of Mr. Moritz is finally impressed.
Sony USA targets 18-35 year-old guys for a macho relaunch/re-brand of the Crackle.com video portal, Mr. Moritz provides leads creative direction and a curator-focused content strategy.
Enticed by a beacon of hope for a future where broadcast music doesn’t entirely suck, Mr. Moritz joins the Board of Directors for 95bFM: New Zealand’s largest independent radio station.
Mr. Moritz decides to help creative professionals stop worrying and love the bot. Creates The Creative AI — The Creative Professional’s Guide to The Age of AI-Generated Media. The Creative AI features a thoughtful collection of resources to help creative professionals understand and leverage Artificial Intelligence.
Seriously, more?
Early in his career, Mr. Moritz was a member of the glamorous pre-Uber Eats food delivery fraternity in West Los Angeles. Notable deliveries include a Margharita pizza to Mr. Warren Beatty at his Hollywood Hills manse.
Take a sneak peek at some of Mr. Moritz’ work
A Reader’s Guide to Mr. Moritz: Auteur
From movies to music to video games, tech trends, Therapy Dogs, Persian Ice Cream, underwater chainsawing, Single Malt golfing, olfactory seduction and beyond, Mr. Moritz has time and again risked life, limb and any self-respect to report on the stories that have defined our times.
Psychographic analysis of a few of the fine U.S. publications that Mr. Moritz has written for.
For your reading pleasure, a random sampling of journalistic deep cuts from The Mr. Moritz Archives.
Click the arrows to read the stories
The book that somehow got optioned for a movie
Mr. Moritz is the co-author of the nearly best-selling self-help book Sponging: A Guide to Living Off Those You Love, recipient of this ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review from Mr. Dan Nichols of The United States on December 8, 2016:
Get 'Em Of The Couch With This Book!
What an amazing little book. Can't believe it is out of print. I want two copies to give to a couple co-dependent peer parents who cannot say "no" to their adult kids. This little book is all tongue and cheek of course but the sarcasm is not only witty but a good slap in the face. Let's get it back in print. Order two copies for those who come to mind: parents, and their wayward, boomerang kids.
Mr. Moritz: The PDF
Mr. Moritz: Headbanger
Mr. Moritz: Thespian
That time the parents of 13-year-old Mr. Moritz got him to star in a trailer for a softcore arthouse cult hit
That extensive method acting scene he performed opposite Reese Witherspoon
Mr. Moritz: The Contact Form
Say 👋🏼.
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And then there's that time Mr. Moritz set out to collaborate with a clever AI algorithm and create “The Perfect Kiwi Song”. TOGGLE
GVFBA
Auckland Spoon Club
95bFM
UTUP
Uke Orchestra
Lollapalooza of Uke
Real world Sweet home Alabama Chatterbox
News Reels
Flowerbomber
Puppies + Babies
Microshop
Spoons
Auckland Spoon Club
Woodworking
Tori Spelling
Duff
Tony Hawke
Celeb Articles
Salma Hayek
Food delivery
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- Figma
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- Framer
- GitHub
- Google Drive
- Google Maps
- Images
- InVision
- Loom
- Miro
- Sketch
- Tweet
- Typeform
- Video
- Whimsical
Crank the *”Mr. Moritz as a Service” dial up to 11 with these all-new Omnichannel MrMoritz.com Multitouch Experiences!
Mr. Moritz: The Audiobook (narration by tk)
Mr. Moritz: The AI Generated Summary
Mr. Moritz: The Predictive Text Engine
Mr. Moritz: The Neural Network Generated Painting
(Don’t see your preferred experiential platform Make a request!)
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