12 Days of Fishmas

On the run up to Christmas, Sanford & Sons needed to ensure it captured share of wallet as food shoppers prepared for their busy Christmas season. So we created “12 Days of Fishmas”…

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Founded by Albert Sanford in 1904, Sanford is New Zealand's oldest and largest seafood company. Sanford & Sons is their newly re-launched flagship store in the heart of the Auckland Fish Market.

With minimal budgets and the heaviest spending competition of the year, we needed to cut through and drive both sales and database leads.

For the 12 Days of Fishmas we delivered engaging, personalised daily discounts, gift offers and recipes via paid social media to custom and lookalike audiences.

The highly relevant, tightly targeted and engaging creative outperformed all prior pre-Christmas activity delivering Sanford's highest monthly online sales revenues - measured against all channels - and generated 3,000 new leads (120% more than forecasted).