As Editorial Creative Director for INNOCEAN USA, I founded the full-service advertising agency’s Storylab: An innovative social media think tank, creative collective, real-time newsroom and production unit charged with re-imagining the role of digital brand creative.
#becausefutbol was Storylab’s social brand campaign celebrating Hyundai's sponsorship of the FIFA World Cup.
Built in partnership with Tumblr, #becausefutbol featured over 150 original pieces of art created by Tumblr artists, with each post averaging 1200 notes/comments.
AWARDS:
CLIO Sports One Show Auto (merit) Effie (finalist)Webby (Honoree) ADDY A-List Hollywood
