Every year, 1/4 of all Kiwis miss out on a little-known Government KiwiSaver incentive.
With less than 60 days to the annual deadline, Fisher Funds tasked Mr. Moritz and his team with getting the word out to their youngest customers in a fun, easy-to-understand way.
Completed on a shoestring 4-digit production budget, the campaign went on to win an Effie and put an estimated $1.5m of free Government into the pockets of young Kiwis.
The campaign was shot in the style of native content YouTube/Instagram street magic videos and optimised for the format the target audience preferred: vertical video on mobile.
Complementing the videos, a custom Facebook Spark AR face filter was creating which let viewers swap their face with the Queen on a $20 bill and record a message to share telling friends about the Government Bonus deadline.