New Zealand’s Icebreaker apparel company has historically never used outside creative agencies.
Over the course of several projects, however, Mr. Moritz was commissioned to develop a variety of creative pieces to help the CMO sell the vision to the board and C-suite — as well as inspire and guide Icebreaker’s internal marketing teams.
Below is a sample of these works ranging from blue sky manifesto to product specific launch ideation to the original territory thinking that led to the company’s current “Move to Natural” brand positioning.