As Editorial Creative Director for INNOCEAN USA, Mr. Moritz founded the full-service advertising agency’s Storylab: An innovative social media think tank, creative collective, real-time newsroom and production unit charged with reimagining the role of digital brand creative.
#becausefutbol was Storylab’s social brand campaign celebrating Hyundai's sponsorship of the FIFA World Cup.
Built in partnership with Tumblr, #becausefutbol featured over 150 original pieces of art created by Tumblr artists, with each post averaging 1200 notes/comments.
AWARDS:
CLIO Sports One Show Auto (merit) Effie (finalist)Webby (Honoree) ADDY A-List Hollywood
How to get a young, zombie-obsessed generation engaged with Hyundai? Give fans the world's first zombiepocalypse car configurator.
Leveraging the Hyundai Tuscon’s heroic appearances in AMC’s hit series, The Walking Dead, the campaign featured 3 Hyundai models, 700+ customisable parts and 20 modification options giving fans over 109 sextillion ways to survive.
And they had fun. 60% of users returned to build a second vehicle and Hyundai saw a 150% website traffic increase in just three months.
To complement all the paid and earned media, we cut a series of lighthearted pre-roll videos to get fans into the picture.