How to get a young, zombie-obsessed generation engaged with Hyundai? Give fans the world's first zombiepocalypse car configurator.
Leveraging the Hyundai Tuscon’s heroic appearances in AMC’s hit series, The Walking Dead, the campaign featured 3 Hyundai models, 700+ customisable parts and 20 modification options giving fans over 109 sextillion ways to survive.
And they had fun. 60% of users returned to build a second vehicle and Hyundai saw a 150% website traffic increase in just three months.
To complement all the paid and earned media, we cut a series of lighthearted pre-roll videos to get fans into the picture.