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    Mr. Moritz*
    /
    Secret Stash
    /
    #BecauseFutbol

    #BecauseFutbol

    💡
    As Editorial Creative Director for INNOCEAN USA, Mr. Moritz founded the full-service advertising agency’s Storylab: An innovative social media think tank, creative collective, real-time newsroom and production unit charged with reimagining the role of digital brand creative.

    #becausefutbol was Storylab’s social brand campaign celebrating Hyundai's sponsorship of the FIFA World Cup.

    Built in partnership with Tumblr, #becausefutbol featured over 150 original pieces of art created by Tumblr artists, with each post averaging 1200 notes/comments.

    AWARDS:

    CLIO Sports One Show Auto (merit) Effie (finalist)Webby (Honoree) ADDY A-List Hollywood

    #timessquare
    #timessquare
    40% spike in Twitter followers
    40% spike in Twitter followers
    image
    300% lift in brand recognition
    300% lift in brand recognition
    #1 branded World Cup hashtag
    #1 branded World Cup hashtag